We opened the Midtown building in 2016 with three rooms, a borrowed drum kit and a window unit that could not keep up with July. Nine years later there are six rooms on 7th Street and two more in Denver, and the air conditioning is the thing we spend the most money on.
Everything here is built around one idea: a rehearsal should cost you the drive over and nothing else. The backline stays in the rooms. The PA is set up before you get there. You bring a guitar, a bag of sticks and whatever pedals you are arguing about this month.
We are musicians. Half the staff plays in something that gigs around town, which is why the rooms are laid out the way a band actually stands rather than the way a floor plan looks tidy.
— Dana Ruiz, owner